BRAND IDENTITY • WEB DESIGN • SOCIAL MEDIA

BOM BROWNIES

A cartoon-style illustration of a layered cake with a lit fuse on top, resembling a cake bomb

FACE MELTING BROWNIES BAKED TO BLOW YOUR MIND.

Since starting in a home kitchen in Hawaii, BOM Brownies has grown tremendously and is ready to take on the mainland with explosive force.

BOM Brownies is breaking ground in the baking scene with indulgent, melt-your-face-off brownies with a rotating menu of over 50 flavors for customers to indulge in.

BOM Brownies was starting to out grow their start up branding. We were approached with the task of crafting a complete re-imagining of the BOM Brownies brand, complete with a new verbal identity, visual identity, website design, and social media design.

A man with a beard and styled hair wearing a black t-shirt with a gold logo that reads 'B&M Brownies' on an orange background.
Yellow sign with black text reading 'B*M BROWNIES' and a graphic of a brownie with an explosion or spark on top, mounted on a brick wall.
Stacked boxes of B&M Brownies with warning labels indicating explosive flavors inside, set against a yellow background, with blue and red circular labels indicating 'Drop Site Brownie Pop Up' and 'Bom Drop New Flavor'.

AN EXPLOSIVE IDENTITY FOR A NUCLEAR BRAND.

With a name like BOM Brownies, some identities write themselves. We knew from the start that the brand needed to be bold, loud, and energetic. Starting with the core logo design, we revamped the old logo design and crafted the original “Brownie Bomb” mark you see in the logotype.

Logo of Bownies with stylized text, a bomb illustration, and a starburst.

OLD LOGO

Black and white logo with the text "BMM BROWIES" and a birthday cake with a star on top.

NEW LOGO

A red birthday cake with a yellow and red burst candle on top, set against an orange background.
Black text reads 'BAM BROWNIES' with a graphic of a brownie with a bite taken out, topped with a spark, on a light blue background.
Simplified graphic of a cake with a burst symbol on top, on a red background.
Black and yellow graphic with the text 'BOOM' and a stylized box with a burst above it.
Billboard advertisement for baked brownies from Bomb Brownies featuring a large chocolate brownie with a spoon, a carton with a sun logo, and colorful text that says 'Baked to Blow Your Mind'.

CREATING AN UNFORGETTABLE EXPERIENCE THAT GRABS ATTENTION

With the branding for BOM Brownies, we wanted to go beyond what was typical for bakery branding. The BOM Brownies brand is an engaging experience for customers. From the store, to the packaging, to the language of the brand we wanted to create something unforgettable.

Colorful gift bag with the phrase 'Dessert just went nuclear' on a yellow and black background.
Open black box containing six brownie squares with a warning label on the front reading 'Face Melting Flavor'. Inside the lid, colorful comic-style text warns 'Hearing Explosive Contents' against a red backdrop.
A black box of B&M Brownies with colorful explosion graphic, pink label, and warning about explosive flavors inside on an orange background.
A black and white patterned baggage tag on a textured black surface. The pattern includes words and symbols related to explosive flavors and warnings, with phrases like "Baked to Blast," "Flavor on Full Blast," and "Warning," along with icons of atomic symbols, explosions, and bombs.

BEYOND THE LOGO

A visual identity is more than a logo and some pretty colors, so we expanded on the brands identity with unique icons, badges, and illustrations that hold a story and gave the brand further meaning and functionality.

A circular sticker with a red background, featuring a black box with the words 'BOM DROP' and an umbrella above it. The sticker has the text 'NEW BOM DROP' and 'BOM FAVOR' around the circle, with yellow starburst accents.
Sticker with orange background and black sandwich icon in the center, surrounded by white text 'BLAST RADIUS LOCAL DELIVERY' and two red starbursts.
A sticker with a black mushroom cloud graphic. The text around the cloud reads 'Drop Site BROWNIE POP' in white letters on a yellow background, with red starburst symbols on either side.
A circular sticker with a red background, featuring a black helmet and goggles with a bullet hole, a drop of blood, and an explosion inside the goggles. The text around the circle reads 'BOM SQUAD MEMBERS CLUB' in white letters, with yellow starburst
A laptop displaying a dessert menu with three items, each with pictures and descriptions on a red background, on a yellow surface.
Close-up of a smartphone screen showing app icons on the home screen, including BOM Brownies, Calendar, Photos, Mail, Reminder, Notes, and Camera. The time displayed is 9:41, and the date is Wednesday the 7th. Part of the phone's metal edge and a red
Two men with beards and styled hair wearing black t-shirts with graphic prints, standing against a solid yellow background. One man faces forward with a serious expression, while the other faces away, showing the back of his shirt with larger graphic
Instagram profile of BOM Brownies with images of baked brownies and colorful promotional graphics with text such as 'Warning', 'Baked to Blow Your Mind', 'Flavor on Full Blast', and 'Nuclear' on an orange background.
Black and white icon of a hammer, a fountain pen, and a screwdriver crossed over each other.

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