BUILD A CATEGORY DEFINING CPG BRAND THAT SCALES YOUR PRODUCT VELOCITY AND MARKET REACH WITHOUT COMPETING ON PRICE AND SHELF-SPACE
Watch this video to learn how.
BUILD A CATEGORY DEFINING CPG BRAND THAT SCALES YOUR PRODUCT VELOCITY AND MARKET REACH WITHOUT COMPETING ON PRICE AND SHELF-SPACE
Watch this video to learn how.
Most FOUNDERS don't have a product problem. They have a brand problem.
Most CPG founders launching right now are competing on the wrong things.
Flavor. Quality. Ingredients. These aren't differentiators anymore, they're the bare minimum. Competing on product alone in 2026 means competing to be a commodity.
The thing that separates a brand from a product is simple: why would someone look at this and think "this was made for me"? That answer doesn't live in your ingredient panel.
It lives in your story, your positioning, and the specific person you're willing to speak directly to, even if that means everyone else walks past it.
BRAND STRATEGY • VISUAL IDENTITY • PACKAGING DESIGN • WEBSITE DESIGN
WE HELPED MERIWETHER COFFEE BUILD A PREMIUM BRAND THAT HAD A UNIQUE POSITION THAT ATTRACTED THEIR IDEAL BUYERS.
“From day one, Kyle brought a deep understanding of what it takes to build a business from scratch… His practical knowledge, strategic thinking, and ability to prioritize what actually matters made a huge difference for us in the early stages.”
JIM WELSH
CO-FOUNDER OF MERIWETHER COFFEE
BRAND STRATEGY • VISUAL IDENTITY • PACKAGING DESIGN • WEBSITE DESIGN
WE HELPED DE’S CUISINE BUILD A CATEGORY DEFINING BRAND THAT BROUGHT AFRO-CARIBBEAN FLAVORS TO RETAIL.
“Kyle is very engaging, and he delivered high-quality work for my company. He was receptive to suggestions, listened carefully to our vision for the website and branding project, and offered valuable feedback and creative critique for us to consider… Bigelow Design Co will also remain my go-to company for future projects.”
DEDE NYEPLU II
FOUNDER OF DE’S CUISINE
OUR SIGNATURE “SPADE” FRAMEWORK BRINGS CONSISTENT RESULTS THAT SCALE.
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We conduct our signature brand strategy workshop, where we define your positioning, brand personality, tone of voice, and the foundation everything else is built on. This is the phase most founders skip, and it's exactly why most brands struggle to get off the ground. Without it, you're just guessing.
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With your strategy in hand, we map the competitive landscape. Where does your brand live on the shelf, who are you sitting next to, and how do you stand apart from them? This phase defines your category placement, your competitive differentiation, and the space your brand is going to own. When a buyer pulls your product off the shelf at a pitch meeting, they should immediately understand why you're different. This is where that clarity gets built.
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This is where the brand starts to take visual shape. Through moodboards and creative exploration we establish the aesthetic world your brand lives in, setting the visual tone before a single logo is drawn or color is chosen. It keeps the design phase focused and intentional, and it makes sure we're aligned before we get into your identity.
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With a clear creative direction established, we build the full visual identity and bring it to life. Logo, typography, color, packaging, and every brand touchpoint designed to work together as a cohesive system, delivered print ready. It's a complete brand system built to perform in the real world, on the shelf, and online.
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Your brand is ready. This phase covers the full handoff including brand guidelines, final files, and rollout support to make sure everything you've built actually lands the way it should in the market. You'll walk away knowing exactly how to use your brand, and you'll have everything you need to hit the ground running.
THE MARKET-READY BRAND
A 12-WEEK PROGRAM THAT TAKES YOUR BRAND FROM UNCERTAINTY TO CLARITY.
STRATEGY | IDENTITY | PACKAGING
What’s Included?
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Build the necessary foundations understanding on what makes you different, and how to position yourself in the market. Our positioning approach is easy and applicable rather than a bloated 150 page PDF you get from an agency.
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The way your brand communicates verbally is just as important as your visuals. Your messaging needs to show up consistently across social media, packaging, and your website. We provide the necessary frameworks so your brand never has to guess what to say.
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Bespoke visual design system crafted to stand out and attract your crowd. Includes logo design, colors, typography, illustrations, mockups, and brand guidelines.
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Packaging made to get more eyes on your prize. We develop multiple concepts, build 2D mockups, and provide print-ready files.
BRAND STRATEGIST + DESIGNER
Hey, I’m Kyle! Let’s build something awesome together.
I started Bigelow Design Co on a simple premise. I was tired of seeing founders getting tripped up on brand building.
My mission is to become your guide and creative co-founder and lead you towards success on your journey so you don’t have to go through it all alone.
YOUR QUESTIONS ANSWERED.
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The Market-Ready Brand program is for emerging CPG founder with a fantastic product that are either pre-launch or are in the early phases of selling in retail and DTC and needs a strategic brand that will help increase velocity and attract buyers and customers. This is for founders who are financially committed to their brand.
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Many founders think that because they “know what they want”, that’s a reason to cut corners and avoid brand strategy.
The truth is that brand strategy is vital in brand and packaging design. It’s not about what you want, it’s about what will work in the market. Strategy builds those foundations informs our design decisions, and removes the guesswork.
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Along each step of our SPADE framework, you get two rounds of revision per phase. For example, when we present your identity, you have two chances to request changes to any part of the visual identity.
Additional revisions beyond those two rounds are billed hourly. Each step in our framework builds on the previous one and informs our decisions on the next one, keeping revisions to a minimum.
We’ve never had to go beyond our 2 included rounds of revisions up to this date.
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The CPG industry is vast, and we have worked in several categories. If your concern is whether or not we’ve worked in your specific category, do not fret! We are experts in CPG and our process includes extensive category research that fills us in on anything we need to know about your category.
Our process is proven to work in several categories.
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For most project based initiatives, we accept payments via Bank Transfer in order to remove credit card fees.
If you’d prefer to pay with credit card, you will be responsible for covering credit card fees up to 3% per transaction.
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Yes! Our typical payment structure is a 50% deposit, followed by subsequent payments as we progress through the program.
Other flexible payment options may be arranged on a per-client basis at our discretion.
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Yes! We offer a monthly design retainer for a flat monthly cost that includes unlimited projects, revisions, and 48-hour turnarounds. This includes pitch decks, packaging for additional SKUs, social media templates, and any other print or digital graphics you may need.
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Companies that invest in design outperform their competitors by a wide margin. Top design-led companies grew revenue 32% faster than their industry peers and delivered 56% higher returns to shareholders over a five-year period. That's not a rounding error, that's a category lead (McKinsey & Company).
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BOOK A
STRATEGY CALL!
We will spend time learning about you and your brand and answering any additional questions you may have about our program.