2026

BRAND STRATEGY

VISUAL IDENTITY

PRODUCT DESIGN

WEBSITE DESIGN

PINK-BULLY

REDEMPTION STARTS HERE.

Pink-Bully is on a mission to built a community based on faith and empowerment for women during their battle with breast cancer. The brand Pink-Bully acts as a beacon of hope, and a consistent reminder that you don’t have to face this battle alone.

Pink-Bully approached us with this wonderful idea for a brand that was bold, unique, and had real purpose and meaning. However, they had no idea how to go from ideation to market readiness. We worked alongside their founder, Rebecca to craft the perfect brand identity that was sporty, fun, with a bit of a feminine touch.

Three large posters on a stone wall featuring women in athletic wear with motivational phrases. The first reads 'Redemption starts now,' the second 'Faith through fire,' and the third 'Born to overcome.' Each woman is styled differently and wearing Pink Bully sportswear.
Two black baseball caps with pink logos on a pink background.

FAITH THROUGH FIRE

Pink-Bully carries a unique duality. As a business, its goal is to sell premium gym-wear and apparel for women who value their physical health and want premium comfort. The apparel is was fuels the brand.

On the other side, is an immersive community for women offering a sense of hope in their battle against breast cancer. From diagnosis, to treatment, and recovery, Pink-Bully is built on community rooted in faith and support.

Our challenge was to create an identity that gracefully combined the two sides. We wanted the brand to feel sporty, athletic, and powerful, but we wanted it to also fit a community of breast cancer support.

A woman in a pink sports bra and matching leggings with 'PINK BUNG
A woman standing on a wooden floor against a concrete wall, wearing black workout leggings and a black sports bra with 'Pink Bully' logo, barefoot, with her hair in a ponytail.
A woman wearing light purple athletic wear, including a sports bra and leggings, practicing yoga indoors on a wooden floor with a green, leafy background visible through a large window.

BUILT TO OVERCOME

The logo for Pink-Bully is a carefully crafted mark that represents everything Pink-Bully stands for. Hope, faith, and empowerment.

Abstract black and white geometric pattern with bold shapes and curved lines.

Letter P

Abstract black and white geometric pattern featuring bold shapes and contrasting panels.

Letter B

Black and white abstract geometric pattern featuring bold curved and straight lines with high contrast.

4 Point Star represents hope and faith.

Pink background with partially visible white text saying 'PINK BULL'.
Close-up of white bold text on a pink background, partially visible, with a stylized or decorative font.
Pink BULLET logo with a stylized bow icon on a black background.
Pink letter 'Y' on black background.
Pink Bullies paper with a pink and purple background, featuring white and pink design elements and the Black Pink Bully logo.
A close-up of a barbell on the ground with a pink shaker bottle and a can labeled 'FRESH, FUELED, STRONG' also on the ground, all on a dark surface.
Pink duffel bag with white geometric pattern on a light blue background.
A pink tank top with the words 'BORN TO OVERCOME' printed in white and pink, hanging on a hanger on a clothing rack in a photography studio setting.

PINK AND POWERFUL

It was important that the Pink-Bully brand could be enjoyed by women outside of breast cancer. We developed a broader overarching messaging system that spoke not only to women in their battle with breast cancer, but for any woman seeking empowerment through their physical and mental health.

Close-up of a light purple hoodie with a red clothing tag that reads 'Pink Bully, M, Born to Overcome' attached to the hoodie.
A laptop on a wooden table displaying a pink-themed webpage for Pink Bully, a brand supporting women with breast cancer, featuring an image of a woman in athletic wear and text promoting faith and strength.
Smartphone displaying Pink-Bully social media profile with images of athletic wear and fitness products against a pink background.
Several posters with athletic women promoting Pink Bully, a fitness brand, displayed on a pink background. The posters feature women in workout clothing with motivational slogans such as "Redemption Starts Now," "Faith Through Fire," and "Born to Ove
Abstract pink background with various shades of pink and white star-shaped accents.
Two black baseball caps with pink logo on pink background.
A woman wearing a purple sports bra with a logo on it, standing against a pink background with text that reads "Redemption Starts Now" and "Pink-Bully Faith. Purpose. Support."
A woman in black PINK BULLY activewear holding a pink yoga mat on her shoulder, standing on a rooftop with a city skyline in the background, wearing sunglasses and jewelry.
Pink resistance exercise band with 'Pink Bully' logo, set against pastel background with geometric and sparkle design elements.
A woman with dark hair wearing a gray headband and black top with pink logo, posing against a blue background with text that reads "Faith through fire" and "Pink Bully Faith. Purpose. Support."
Black shorts with pink logo that says 'PINK BULLY' on the bottom right corner, set against a pink and peach background.

CLIENT TESTIMONIAL

Kyle has been such a blessing for me and my business! Kyle was there from the very beginning. I had no idea what I was doing. He is more than just a web page designer and graphic designer. He is also a brand strategist which is exactly what I needed to help mold my brand into something authentic and amazing.

The process was super simple, we had a discovery call to help identify what my brand needs were and to help bring my vision to life. We had a few more calls after to discuss outcomes and revisions and then it was established.

I could not have envisioned a better outcome, he knocked it out of the park! I now have a brand and webpage that I am so proud of and it looks so professional. This process was the first stepping stone to creating a business that will make a huge impact in my life and in others. I am so happy to have chosen Bigelow Design Co to bring my brand to life. Kyle is truly passionate about his work and he is a wonderful creative partner to have alongside me even after brand development.

Rebecca Tovar

Founder of Pink-Bully

Faint outline of a handgun and a sword crossed in the background.

STOP SCRAMBLING. START BUILDING SOMETHING REAL.

If you’re looking for clarity on how to strategically get your product launched into market or to scale your existing product brand, we can help figure out the right solution for you.

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