MERIWETHER COFFEE COMPANY

2025

BRAND STRATEGY

VISUAL IDENTITY

PACKAGING & LABEL DESIGN

WEBSITE DESIGN

NO NONSENSE COFFEE FOR

THOSE WHO WANDER.

Meriwether Coffee is a family-owned coffee roaster rooted in the small historic town of Wibaux, Montana. While they had successfully ran a local restaurant for over 20 years, co-founders Jim and Mike Welsh had a passion for coffee, and wanted to reach a larger market than a small restaurant ever could.

Meriwether Coffee sought us out looking for a consultant that could help bring the brand to life. When they first came to us, didn't even have a name. All they had was a passion for coffee and an eagerness to build a brand that resonated with their types of people.

What made this project special was that it was essentially a blank canvas for us to work our magic and bring this brand to life from the ground up.

We worked alongside Meriwether Coffee through brand strategy, visual identity, packaging design, and website design.

Various packets of Meriwether Coffee Company premium coffee blends arranged on a wooden surface, featuring flavors such as Colombian Roast, Brazilian Roast, Guatemala Roast, with labels indicating single origin and 100% organic beans.

FOR THOSE WHO WANDER

The entire core of the brand revolved around the idea of "Frontier Exploration" and "Escapism", which is the desire to pursue a better life and to escape the life we currently live.

The reality is, many of us live a life overwhelmed by technology, automation, and going through the motions just to pay the bills.

We wanted to build a brand story that went back to traditional American roots and simpler times. Hence, the name "Meriwether" which is a call-back to the famous explorer Meriwether Lewis from the Lewis and Clark expedition in 1804.

A collection of nine metal pin-back buttons on blue denim fabric, some showing the front design with the 'Meriwether Coffee Co.' logo and others showing the back side with pin fasteners.
A tote bag with the logo of Meriwether Coffee Company, featuring a white eagle figure with outspread wings and a star on its chest, on an orange background with a pattern of leaves, lying on green grass.
Green hoodie with a graphic logo on the front, lying on a tiled surface.

FIND YOUR PURPOSE

The logo for Meriwether Coffee uniquely combines cliche logo elements into something unique, ownable, and scalable.

Black and white graphic of a stylized eagle with outstretched wings, a star on its chest, and a shield on its chest.

Eagle represents freedom and courage and is a significant American symbol.

White eagle with spread wings, holding a star and a sword, on a black background.

Tail feathers are a mountain, representing perseverance.

White silhouette of an eagle with outstretched wings and a shield on its chest.

North Star symbolizes exploration, guidance, and infinite possibilities.

Logo of the Meriwether Coffee Company featuring a stylized eagle with outstretched wings and an eagle head, set against an orange background.
Logo of Meriwether Coffee Company featuring an eagle with outstretched wings and a star, with the company name above and below in orange text on a brown background.
Logo of Meriwether Coffee Company featuring a stylized eagle with outstretched wings and the company name in bold, brown letters on an orange background.
Logo of Meriwether Coffee Company featuring a stylized eagle with wings spread, above the company name in bold orange text on a brown background.
Coffee bag labeled Meriwether Coffee Company Columbian Roast, with mountain graphic, indicating premium single-origin coffee, 12 ounces, made from organic beans.
Packaging of Meriwether Coffee Company Brazilian Roast single-origin coffee beans, 12 ounces, with a black and brown design on a wooden surface.
Package of Meriwether Coffee Company's Guatemala Roast premium coffee blend, single origin, 12 ounces, with organic beans and mountain-themed design on a wooden surface.
Person wearing a hoodie with a large patch on the back reading 'Meriwether Coffee Company' and a logo of an eagle with wings spread, standing against a green wall.

AMERICAN FRONTIER AND A POSITIVE IMPACT

From this point, the rest of the brand identity became pretty clear. We brought the brand to life with rugged, vibrant colors, charming western typography, and other brand assets that enhanced the brands story and vibe.

We completed Meriwether Coffee’s unique identity with a suite of vintage inspired badge designs to give their brand versatility, charm, and strong storytelling.

Coffee company's logo featuring a shield with the text "Built for the climb" and "Meriwether Coffee Company," a stylized eagle with outstretched wings.
Circular logo for Meriwether Coffee with a stylized bird and coffee cup, text around the circle reading 'Meriwether Coffee, Dang Good Coffee, Find Your Purpose, for Those Who Wander' against a brown background.
A logo of Meriwether Coffee Company featuring a shield with an eagle, text "Built for the climb," "TRD," and "MRK."
Logo for Meriwether Coffee Co. with a silhouette of Washington state, featuring the words "Meriwether Coffee Co." and phrases "Purpose Driven" and "Adventure Ready."
Meriwether Coffee Company logo with mountains in the background, text indicating it's an American brand, and a tagline 'No Nonsense Coffee for Those Who Wander'.
A circular logo with a star in the center, surrounded by the words 'MERIWETHER CONFECTIONERY, DELICIOUS AND ERIC WIBEAUX MONTANA UNITE.' The background is dark teal.
Laptop on a green table displaying a website for Meriwether Coffee Company, featuring single origin coffee bags in Columbian, Brazilian, and Guatemalan varieties.
Billboard advertising Meriwether Coffee Company with two coffee bags, one labeled Columbian Roast and the other Guatemala Roast, and the slogan 'Coffee for the Wandering Spirit' against a clear blue sky.
Advertisement billboard for Meriwether Coffee Company featuring a mountain lake scene and a bag of Columbian roast coffee with the words 'Adventure Ready' and details about the coffee.
A billboard advertisement for Meriwether Coffee Company at a bus stop, featuring a coffee blend called 'Brazilian Roast' with a mountain graphic and text promoting coffee for those who wander. The billboard is set in an urban environment with trees,
A scenic view of a lake surrounded by mountains and dense forest with a partly cloudy sky.
Close-up of three coffee bags from Meriwether Coffee Company, featuring Brazilan Roast and Guatamala Roast, on a wooden surface.
Package of Meriwether Coffee Company's Columbian Roast with a scenic mountain and lake background.
Three colorful mugs with the Meriwether Coffee Company logo, placed on a wooden surface with shadowed background.
A package of Meriwether Coffee Company's Brazilian Roast coffee against a lakeside background with mountains and cloudy sky.
Three packages of Meriwether Coffee Company single-origin premium coffee blends, including Columbian Roast, Brazillian Road, and Guatemala Roast, displayed side by side on a beige background.
Packaging of Meriwether Coffee Company Guatemalan Roast, featuring a mountain landscape background with purple flowers, mountains, and a blue sky.

CLIENT TESTIMONIAL

“We had a fantastic experience working with Kyle Bigelow at Bigelow Design on the startup of Meriwether Coffee Company. From day one, Kyle brought a deep understanding of what it takes to build a business from scratch, especially on a true bootstrap budget. His practical knowledge, strategic thinking, and ability to prioritize what actually matters made a huge difference for us in the early stages.

Kyle kept projects moving forward with steady, timely progress and was always responsive and solution-focused. Just as important, he brought a great attitude to every interaction — positive, encouraging, and fully invested in helping us succeed.

If you’re in business and need someone who understands both design and the realities of building something from the ground up, we highly recommend Kyle. He’s been a valuable partner in helping Meriwether Coffee Company take shape.”

Jim Welsh

Co-Founder of Meriwether Coffee

Black and white graphic illustration of a fountain pen, a hammer, and a nail.

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